Norton Construction Products
Norton Construction Products
North America
Longstanding Partnership Expanded

USA Luge Sponsorship

In January 2009, USA Luge announced that Norton (part of Saint-Gobain Abrasives) will become the primary sponsor of the USA National Luge Team and the entire organization. The agreement gave Norton primary logo placement on the Senior and Junior National Team sleds, clothing, hats and vehicles. In addition, the Norton logo will be the only USA Luge sponsor logo to appear on the team helmets. Norton has extended primary sponsorship of USA Luge through the 2014 Olympics.

USA Luge - World Champs 2009

Norton has been supplying USA Luge with abrasive products since the 1980s, and was already the official abrasive products supplier. Becoming primary sponsor seemed a natural progression, based on the lines of surface preparation products manufactured. In a sport where the winner is determined by thousandths of a second, Norton’s surface prepartion knowledge and R&D support could help shave tenths off their times.


The abrasive products used by the team for polishing the racing steels for improved performance and paint preparation and polishing of the sled body for improved appearance include abrasive belts, discs and rolls from Norton’s high performance products portfolio of Norton Blaze®,  Norton Multi-Air™, Norton Black Ice®, and Norton NORaX®.


2012-2013 USA Luge Domestic Event Calendar

January 15-16: Junior World Championships in Park City, UT
February 8-9: Lake Placid World Cup
March 23-24: Norton Junior National Championships, Lake Placid (live coverage)
March 30-31: Norton Youth National Championships, Lake Placid (live coverage)


National Team Race Schedule

Nov. 4-14: International Training Week, Sochi, Russia
Nov. 24-25: World Cup #1, Igls/Innsbruck, Austria
Dec. 1-2: World Cup #2, Cesana/Torino, Italy
Dec. 8-9: World Cup #3, Altenberg/Dresden/Prague, Germany
Dec. 15-16: World Cup #4, Sigulda/Riga, Latvia
Jan. 5-6: World Cup #5, Koenigssee/Salzburg, Germany
Jan. 12-13: World Cup #6, Oberhof, Germany
Jan. 19-20: World Cup #7, Winterberg/Frankfurt, Germany
Feb. 1-2: World Championships, Whistler/Vancouver, Canada
Feb. 8-9: World Cup #8, Lake Placid, NY
Feb. 23-24: World Cup #9, Sochi, Russia


Junior National Team Race Schedule

Nov. 12-17: International Training Week, Koenigssee/Salzburg, Germany
Nov. 26-Dec.2: International Training Week, Lillehammer, Norway
Dec. 7-8: Jr. World Cup #1, Lillehammer, Norway
Dec. 14-15: World Cup #2, Koenigssee/Salzburg, Germany
Jan. 4-9: International Training Week, Park City, UT
Jan. 15-16: Jr. World Championship, Park City, UT
Jan. 24-25: World Cup #3, Calgary, Canada
Feb. 1-2: World Cup #4, Oberhof, Germany
Feb. 8-9: World Cup #5, Igls/Innsbruck, Austria
Feb. 15-16: World Cup #6, Winterberg/Frankfurt, Germany


For vidoes, pictures and more information on the fastest sport on ice ®, visit the USA Luge website at: 


See the article in Sports Illustrated on Erin Hamlin winning the 2009 gold medal in Lake Placid at :